Do you remember when 2007 was dubbed “The year of mobile”? That was when Apple launched the iPhone and firmly established mobile as the secondary channel for online engagement, after the desktop. The ...

The mobile phone is quickly emerging as a new sales channel, with mainstream department stores JC Penney and Macy’s adopting new mobile initiatives with high expectations. Other consumer brands are ...

Here is an elementary seven-point checklist to reference as you build out and manage your mobile channel. These steps allow retailers to capitalize on existing resources: • Leverage existing consumer ...