Add Yahoo as a preferred source to see more of our stories on Google. Puma announced its partnership with Hyrox in June 2024, becoming the fitness race’s official apparel and footwear partner. To ...

Fitness offers the largest sport in the world and Hyrox—a mass participation event that mixes running with functional movements in a race format—is growing at record rates. Puma is now on board as the ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global sports company PUMA, has announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the ...

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more It’s 7 a.m. in Hamburg and the city is ...

Until 2030, Puma will provide official sportswear for Hyrox, featuring shoes with industry-leading Nitro technology, and become the exclusive title partner for the Hyrox World Championships. Puma has ...

Recently, I found myself immersed in The Sneaker Wars, a compelling documentary on Disney+ that chronicles the rivalry between Adidas and Puma, two giants born in the same small German town of ...