Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...

The Ability Machine has already completed brand work for Mercedes and Kind.

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

LONDON, Feb 9 (Reuters) - Britain's WPP is preparing to bring its three main creative advertising agencies under one banner, ...

The UK's WPP is preparing to bring its three main creative advertising agencies under one banner as part of a streamlining ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 day 3 hours ago By Garett Sloane - 1 day 7 hours ago By Tim Nudd - 1 day 9 hours ago 1 day 9 hours ago By Ad Age and Creativity ...

EXCLUSIVE: BAFTA-winning comedy writer James Menzies and ad agency creative director Rob Bovington are launching a studio focused on comedy-led entertainment. Based out of the UK, Pointy Stick will ...

WPP is reportedly bringing its three main creative advertising agencies under one banner, WPP Creative. The three creative ...

Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.