Amy L. Ostrom, Mary Jo Bitner, and Kevin A. Burkhard argue that higher education improvements and innovations should be viewed through a service lens and driven by focusing on students as customers.

College leaders should embrace a customer-centric approach to improve the educational experience for their students. The September 22 issue of The Economist included an intriguing article, “The magic ...

‘Putting customers at the center’ has become one of those cliched phrases, on a par with past classics, such as ‘you never get fired for buying IBM’ or ‘every company is a software company.’ There is, ...

Philadelphia is a city known for its advancements in areas of civic tech, and is again working to position itself as a frontrunner in innovation -- this time with its Philly 311 platform. On Wednesday ...