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Thanks to millennials, we have a laundry 'celebrity'

Reddit may not have Martha Stewart, but it does have a laundry "hero" and "celebrity" whose followers crash Whole Foods detergent shelves. Vox's Alex Abad-Santos profiles user "KismaiAesthetics," a 52 ...
Vox

The mysterious Redditor who’s changing the way we do laundry

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you ...