Subliminal advertising really does work, The Telegraph (wrongly) concludes after reporting on a University College London experiment in which words were briefly flashed on a computer screen and ...

IF YOU ever felt paranoid about subliminal messages, you might be right to worry. Images we see but don’t consciously register have been shown to inform people’s decision-making. Joel Voss of ...

Counting books caused Julie Stover to stay awake at night. And she discovered, to her dismay, that counting sheep couldn`t make her sleep. So to cure the insomnia she developed while taking inventory ...