Ad budgets grew in the second quarter of 2025 compared with Q1 across Google paid search, Meta, Amazon Sponsored Products, and YouTube, but TikTok saw ad investments fall as concerns over U.S. tariffs ...
Google’s AI Overviews have reshaped search almost overnight. For paid search marketers, the fight for above-the-fold visibility is no longer just about ad rank – it’s now a push to appear above the AI ...
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