Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...

Google is testing a new optimization insights layer or recommendation interface fo. This has three columns named (1) build a ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Not everyone searching for your city is located in it. Whether they’re planning a move, booking a trip, or shopping for a better deal, people often search for businesses in locations other than their ...