Despite the bad rap telemarketers often receive, marketing research indicates that telemarketing remains an effective selling technique and generates considerably more business than contacting leads ...

Although there are a thousand ways in which a small business is different from large ventures, none is more significant than the size of their respective customer bases. While a large business ...

Before the Covid-19 pandemic hit, investment in out-of-home advertising was on the rise. By the end of 2020, however, revenue from OOH ads had fallen by nearly 30% in just one year. Now that ...

Regardless of your business or goals, there are several out-of-the-box ideas for targeting and ads that can be applied to your advertising plan if you think more creatively about how to apply them.

(Ad) The average age of a house in the United States is now reaching 46 years, which means that most homes need some repair and improvement. Because of the COVID-19 pandemic, people are now more aware ...

Advertising Ideas for the Music Industry. Getting fans to listen to your music and creating a music brand they can identify with are among the most difficult tasks in the music industry. Success in ...